Vital Voices shines a light on past Global Leadership Awards honoree: Karla Ruiz Cofiño
The 22nd Annual Global Leadership Awards are about a month away and Vital Voices is celebrating one of the biggest nights of the year that honors women leaders by looking back at past year’s honorees. This week, we shine a light on Karla Ruiz Cofiño.
Cofiño, a 2015 Vanguard Global Leadership Award honoree, has been making an incredible impact in the digital and social media space after noticing a disconnect between the everyday use of social media and real-world needs. She has developed a unique calling that involves championing what she calls “digital well-being.”
“As a digital strategist and social media specialist, I’ve built my career advocating for the use of technology to build a better world, creating a positive impact in our lives and communities. With the constant evolution of technology, my message has also evolved with the years, and today, most of my work focuses on digital well-being and the impact of technology on our mental health,” says Cofiño. “Today, I teach people conscious tech habits for finding happiness, balance, and true connection. Due to the impact of this message, at the beginning of the year, I was invited by the Salvadorian organization Fusades to be the keynote speaker at their most important annual event called ‘Una Nueva Mirada,’ or ‘A New Look.’”
Cofiño went on to share about the power of spreading her message on stage at the recent event: “I had the opportunity to share my thoughts and ideas with the whole country, nationally! The program occurred during prime time on the most important TV channel in El Salvador,” she said. “The results were amazing. We had a rating of 27.84 for an audience of 1,833,49 spectators. The TV channel executives said they’ve only seen these numbers for soccer championships!”
You can watch Cofiño on the program here.
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Written by the Communications Team at Vital Voices